Field
Hispanic Cuisine
Year
2019-2022
Services Provided
Local SEO
Web Design & Management
Social Media
Branding Consultations
Custom Technologies
After many successful years in business, voted 7 years as best Hispanic Cuisine in Arkansas, Taco Mama fell on hard times, digitally, through the stressful time of COVID-19. They had spent a lot of time and energy staying involved digitally, active on their business Facebook page, replying to a staggering amount of reviews on Google and Facebook, but despite their efforts, traffic and engagement was dropping!
Until Galifrey came into the picture!
Starting with
Local SEO
Local Challenges
- Taco Mama experienced a lot of loss in search during COVID, as many in their industry did.
- They had two locations in the same town, one location was extremely well known, had healthy search traffic, the other suffered by contrast with little to no visibility.
- They also offer a mobile food truck as part of catering services, that was not well known.
- Post-Covid Quarantine had left them scrambling to find solutions to adapt to the new requirements and standards, digitally.
The Solutions
- Local SEO was put in place first, within a week they started seeing a drastic growth in their google impressions and interactions.
- With Local in place for both locations, both were equally presented and consistent where it mattered most. This lead to explosive growth in visibility for their suffering location.
- We included details about the food truck and catering services on both campaigns.
- We helped them implement Galifrey Touchless Menus in their establishments and took advantage of the additional ranking value of COVID updates on directories and platforms.
Local SEO
Before & After
| Metric | Before Local | After Local |
|---|---|---|
| Number of Listings | 5 | 52 |
| Accuracy | 23% | 100% |
| Visibility Score | 77 | 791 |
| Avg. Monthly Google Impressions | 60,000 | 120,000 |
| Avg. Monthly Clicks | 600 | 1400 |
About the
Website
Website Challenges
- Their previous website was built by a small company that was no longer actively up to the challenge of managing their clients. Their theme layout was dated, but they liked the approach to branding.
- They had no ability to access or change their website content.
- The website was a security risk as plugins and the core WordPress version had not been updated in 9+ months.
- It had no conversion ability or front end functionality.
The Solutions
- Re-designed site with better layout, colorful graphics, added menus for both the restaurant and food truck.
- We've provided the company with our Galifrey Web CMS, enabling them to make effortless changes to their entire website, collaboratively with us, on the fly.
- By moving away from WordPress, we no longer worry about weekly updates that break things!
- We've added additional functionalities to their website, bringing them into a more modern, standard, digital age.
Simple & Organized
MENU
Special Events deserves
CATERING
Food on the Go
FOOD TRUCK
Galifrey was quick to help us understand what was hindering our own social media efforts and got us back on track, their Local SEO Service really drove business to our door and our google listing. Their online menus really helped put our patrons at ease coming out of COVID-19! Everything they do for us is just fantastic, from our website to our local marketing!
Shane Bratton
Homepage
Catering
Food Truck
2000+
Monthly Website Visits
300+
Monthly Call-Ins from Website
5,600+
Monthly Page Views
SOCIAL POSTS
